Structure Your Marketing Data, Unlock Its Full Potential
Unlock the power of well-organized marketing data. We simplify your data processes, from architecture to insights, ensuring you can focus on strategy and growth.
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Some of our Clients and Partners
What we believe in
We believe data should be easy to use. At Structura Cloud, we build sustainable data architectures that simplify tracking, validation, and advanced analytics, ensuring efficient and reliable processes to fuel business growth.
Get full use of your data
We mainly focus on a ETLS process (Extract, Transform, Load, Store). This workflow is a data integration process used to gather data from various sources, clean and format it, visualize the data, and then load it into a target system like a database or data warehouse.
ETLS ensures that your information is accurate, consistent, and ready for decision-making.
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Extract your data from various platforms e.g. GA4, META, Google Ads, Database.
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Transform your data to enable powerful insights - build your own custom dimensions and metrics.
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Load the data into various visualization tools like e.g. Looker Studio, Tableau or Power BI.
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Store your data in cloud platforms such as Big Query (Google Cloud), AWS, Snowflake etc.
Other services in the ETLS process
Google Analytics 4
With Google Analytics 4, you get next-generation analytics tools perfectly suited for businesses of all sizes. GA4 offers advanced features that provide deeper insights, and supports better decision-making and growth.
Event & Ecom tracking
Detailed event and e-commerce tracking gives you detailed insights into how users interact with your website or app. We help you optimize your strategy based on real user behavior.
Server Side Tracking
Manage all your tracking scripts and pixels in one place. Combined with server-side tracking, we ensure your data is more accurate and secure, giving you better control and insights of all your marketing tags.
Cookie Consent
We offer cookie management solutions that help you comply with regulations while providing a transparent user experience. Manage user consent easily and securely directly in a CMP.
dataLayer Configuration
By making configuration in the data layer structure on your website, we can collect and organize data effectively. This sets the foundation for deeper analysis and better marketing decisions.
Dashboard & Reporting
We create customized dashboards and reports that give you a clear and comprehensive view of your data. Gain quick, actionable insights that help you make well-informed decisions for you and your team.
Funnel Solution Partner
At Structura Cloud, we believe that the smartest marketing decisions come from good data. With Funnel by our side, we help our clients get the most out of their marketing efforts by turning complex numbers into clear, actionable insights.
Funnel makes it easy to gather, organize, and analyze data in real-time. This doesn’t just give our clients a better understanding of their campaigns, it gives them the power to act quickly and effectively in real time.
Our partnership with Funnel isn’t just about the technology, it’s about empowering businesses to make smarter decisions and achieve long-term growth. We take care of the data, so you can focus on what you do best, knowing the insights you need are always at your fingertips.
Together, we’ll help take your marketing to the next level and drive results that truly make a difference.
About us
At Structura Cloud, founded by Daniel and Mathias, we focus on making complex information flows easy to use.
With years of experience in Web Analytics and Business Intelligence, we’ve helped businesses in e-commerce, travel, finance and more. Whether it’s system integration, secure storage, or custom reporting, we offer practical solutions that drive better decisions and business growth.
We work with tools like Tableau, Looker Studio, and Power BI to create clear and actionable visualizations, tailored to your business needs.
Contact us to discover how we can help your company unlock the full potential of your analytics.
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Our team
Daniel Sjögren
Digital Marketing Analyst & ETL Implementation Specialist
Mathias Lunneryd
Business Intelligence Analyst & ETL Implementation Specialist
Experts in Business Intelligence and Data Management
Structura Cloud are led by Mathias Lunneryd and Daniel Sjögren, two experienced specialists who together offer the perfect combination of expertise in Business Intelligence (BI), data analysis, and ETLS (Extract, Transform, Load, Store) automation. With a strong background in digital analytics and marketing data, they create customized solutions that help businesses maximize the value of their data.
Mathias Lunneryd – Business Intelligence & Data Analysis
With his experience from Schibsted Growth, Mathias has established himself as an expert in Business Intelligence. He has developed and optimized internal BI frameworks that help businesses monitor and analyze their investments. His deep knowledge of tools like Tableau makes him a key figure in crafting data-driven strategies that improve business decisions and digital growth.
AREAS OF EXPERTISE
Business Intelligence - Building and optimizing BI systems to deliver insights that drive growth.
Data Analysis & Tableau - Creating powerful visualizations and BI solutions that turn data into business value.
ETLS Processes - Ensuring efficient data integration and customized ETLS solutions tailored to each client's specific needs.
Toolbox - Tableau, Microsoft BI, Google Apps Script, Funnel.io, Big Query.
Daniel Sjögren – Digital Analytics & Implementation
Daniel specializes in digital marketing analytics and data implementation, with a strong focus on automating ETLS flows. By centralizing data from marketing platforms like Funnel.io and Google Analytics, he helps companies streamline their data flows, leading to stronger decision-making and reduced operational costs.
AREAS OF EXPERTISE
Marketing Data & ETL - Automating the collection and processing of marketing data for better insight and analysis.
Google Analytics & Funnel.io - Integrating and optimizing data flows to give companies real-time insights into their marketing efforts.
Project Management & Collaboration - Successfully leading teams and projects, focusing on long-term solutions that benefit both agencies and their clients.
Toolbox - Google Tag Manager, dataLayer, Looker Studio, Funnel.io, Google Ads, Meta Pixels, Meta Business Manager, Microsoft Ads, Search Console, Matomo, Piwik Pro, Big Query, Server Side Tracking.
Mathias Lunneryd – Business Intelligence & Data Analysis
With his experience from Schibsted Growth, Mathias has established himself as an expert in Business Intelligence. He has developed and optimized internal BI frameworks that help businesses monitor and analyze their investments. His deep knowledge of tools like Tableau makes him a key figure in crafting data-driven strategies that improve business decisions and digital growth.
AREAS OF EXPERTISE
Business Intelligence - Building and optimizing BI systems to deliver insights that drive growth.
Data Analysis & Tableau - Creating powerful visualizations and BI solutions that turn data into business value.
ETLS Processes - Ensuring efficient data integration and customized ETLS solutions tailored to each client's specific needs.
Toolbox - Tableau, Microsoft BI, Google Apps Script, Funnel.io, Big Query.
Daniel Sjögren – Digital Analytics & Implementation
Daniel specializes in digital marketing analytics and data implementation, with a strong focus on automating ETLS flows. By centralizing data from marketing platforms like Funnel.io and Google Analytics, he helps companies streamline their data flows, leading to stronger decision-making and reduced operational costs.
AREAS OF EXPERTISE
Marketing Data & ETL - Automating the collection and processing of marketing data for better insight and analysis.
Google Analytics & Funnel.io - Integrating and optimizing data flows to give companies real-time insights into their marketing efforts.
Project Management & Collaboration - Successfully leading teams and projects, focusing on long-term solutions that benefit both agencies and their clients.
Toolbox - Google Tag Manager, dataLayer, Looker Studio, Funnel.io, Google Ads, Meta Pixels, Meta Business Manager, Microsoft Ads, Search Console, Matomo, Piwik Pro, Big Query, Server Side Tracking.
What our clients says about
Structura Cloud
"Collaborating with Structura Cloud has been a key factor in refining our use of data analytics to make well-informed decisions. Their knowledge and commitment has been of great importance to improving our data insights and architecture."
Gustav Borg
Schibsted Growth & Investment
Gustav Borg
Schibsted Growth & Investment
"At Godsmak, we really believe in working close with our partners. Structura Cloud has been amazing in showing us how powerful this partnership can be. Your help with marketing and data has been super helpful to us on a yearly basis."
Jens Kristiansson
Godsmak.se
Jens Kristiansson
Godsmak.se